Our Story
Who We Are
Fenoluxa started with a simple frustration. Our founder, Stephen, spent years looking for a dog collar that would actually last. Most of what he found was either cheap nylon that frayed within months or overpriced leather that looked lovely in the shop but cracked after a few wet walks. He kept thinking there had to be a middle ground: something well made, good looking and fairly priced that a dog could wear every single day. So in February 2025 he decided to stop looking and start building. That is how Fenoluxa came to life, with the business officially registered in London as Rojo Muswell Ltd.
What We Do
We focus on one thing and try to do it properly: leather accessories for pets. Our range includes collars, leads, harnesses, treat pouches and the small extras that make daily walks easier. Every piece is chosen with real life in mind. Rain, mud, long walks in the park, a dog that pulls a little too hard when it spots a squirrel. If it cannot handle that, it does not make it into our shop. We look closely at the leather, the stitching and the hardware before anything goes on sale. Buckles and rings need to feel solid in the hand, edges need to be smooth so they do not rub, and the leather needs to soften and age nicely over time rather than fall apart.
Our Promise
We are a small, independent UK business and we take every order personally. If something is not right, we want to hear about it and we will do our best to sort it out quickly. Your trust matters more to us than a quick sale.